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How PPC on Facebook Can Draw Facebookers to Your Site
Anything that people spend a lot of time doing provides a great marketing opportunity. Nowadays, people spend a lot of time updating their statuses, chatting, spying on long-lost acquaintances,...
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Social Media Is Social: Do you ‘get it?’
Some companies really get social media. If you’re one of these, you probably know who you are. Some companies well… they don’t so much. Humorously, they often don’t know they’re clueless. Even more...
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5 Ways to Spot Fake SEO
In the world of SEO, there are plenty of smart, trustworthy people. They keep up on the industry, watch for Google’s next move, and provide measured advice. These people look like this, this and this....
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50% of Adults Use Social Media: Is Your Company Using It Properly?
Just because you’re not personally using social media doesn’t mean other adults of all ages aren’t. A just-released Pew poll found that the number of adults using social networking sites like Facebook,...
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Throw a Party on Your Site
We’ve seen it far too many times. A company rushes to get on Facebook or pay for banner ads on some website before thinking about the customer experience to follow. It’s kind of like buying paint and...
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Facebooking Best Practices
As a follow-up to last week’s post, we’ll be dissecting a recent study that breaks down Facebook best practices. The group, Buddy Media, analyzed the posts of companies in a wide-range of industries...
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Video Hosting: YouTube vs Vimeo
So you want to upload videos to your website. For space, load-time and other reasons, the better option is uploading them to a third-party video site and embedding them on your own site. But which...
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What NOT To Do On LinkedIn Discussion Groups
Business networking lends itself to a certain level of self-promotion. So when you’re in a discussion group with other professionals, you expect people to mention their businesses in hopes of getting...
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It’s holiday shopping time. Where are your dollars going?
The clock is counting down on the holiday season. Black Friday, Small Business Saturday and Cyber Monday are this week and that means companies around the country are ready with big sales. The average...
View ArticleHow to Effectively Use Foursquare for Your Business
Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other...
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